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Yerkes Upstate SC Blog

17
Feb

What is an e-PRO — and why should you use one?



A short guide for the Internet consumer

 

QUICK e-PRO FACTS

Why Use an e-Pro?
An e-PRO is a REALTOR who has successfully completed the e-PRO technology training program for real estate professionals. It is the only technology certification officially recognized, endorsed and conferred by the National Association of REALTORS (NAR), the e-PRO course teaches professionals the nuts and bolts of working with real estate on-line: Web sites, email, on-line tools, and most of all, what today's consumer really wants.  e-PRO certification places one in the top 1% of all Realtors in the nation.

 
Should you use an e-PRO?
Yes -- especially if you're an Internet user. In this fast-paced age, technology has become a necessity. An e-PRO is someone who has recognized and responded to the needs of the new consumer, saving them time and expense.  If you choose an e-PRO, it's a safe bet you'll get the kind of service you want -- and need.

Accept no substitutes!
Some agencies give out their own "e-" certifications (such as "e-Certified", "eCertified", etc.), for marketing purposes, but they are NOT endorsed by the National Association of Realtors and are not as rigorous and demanding as the e-PRO training and certification requirements.

Social media is still relatively new, and evolving every day. An agent with NAR's e-PRO® certification is dedicated to making the most of today's social media and technology to help you with your real estate needs, whatever they may be.

e-PRO® is the only technology certification to be officially recognized, endorsed, and conferred by the National Association of REALTORS®  (NAR).   Agents with NAR’s e-PRO® certification demonstrate:

  •     Advanced training in using the latest technology and social media to promote your property or find your  next home
  •     A clear understanding of the ways that e-office strategies, rich media and social networking can benefit today's consumer in a real estate transaction
  •     Excellence in adopting, implementing, and promoting technology best practices
  •     Ethics with commitment to use technology in fair and responsible manner
  •     Professionalism by completing an education program designed to keep one’s technical knowledge and skill sets up-to-date


CONSIDER...

When you're on the Internet, you don't have time to waste on endless searches for useful real estate information. You want to get things done quickly and without hassle. So chances are you'd like a real estate agent who

  • Answers e-mail promptly and professionally.
  • Respects your on-line privacy.
  • Offers home listings and other Internet tools to help you find or market a home.


Enter the e-PRO.

An e-PRO is a REALTOR® who has successfully completed the e-PRO technology training program for real estate professionals. It is the only technology certification recognized, endorsed and e-PROconferred by the National Association of REALTORS® (NAR), the e-PRO course teaches professionals the nuts and bolts of working with real estate on-line: Web sites, e-mail, on-line tools, and most of all, what today's consumer really wants.

What does all this mean to you? There are several benefits of working with a certified Internet professional.


More privacy

Are you reluctant to give out contact information through the Web for fear of being pestered or spammed? e-PROs understand. They've learned the Web isn't just a place to do business; you need information from someone you can trust.

That's why e-PROs respect your privacy. They respond quickly to your questions, but don't send you unwanted communication. And they protect your personal information.


Less hassle

Tired of struggling to find information? e-PROs are more likely to have access to the latest Internet utilities, making your life easier. These tools may include:

  • On-line home tours
  • Instant access to comprehensive neighborhood data
  • Extensive property listings
  • Immediate e-mail notification of just-listed homes meeting your criteria
  • Referral networks and on-line forums, where e-PROs can quickly find information——even potential buyers——from other e-PROs
  • Newsletters on current real estate conditions in your area
  • Electronic faxes sent to you by e-mail
  • Advanced software, PDAs, and laptops to find you answers on the spot

The result: you get more information, more easily. With electronic files, you have less paperwork to deal with. And since your agent uses e-mail, you can even eliminate phone tag. The e-PRO streamlines your entire transaction, from showing to closing.


Less expense

An e-PRO's access to advanced technology can save you considerable expense. You have more tools to find or market your home, so you're likely to get a better price. With on-line home tours, you reduce in-person showings——and the costs involved. And by using e-mail, you save money on long-distance calls and fax charges.

Relocating? An e-PRO is ideal for you. With the tools to do your research electronically, you can make a decision on a home the first day you're in town——or without traveling at all. You and your family save on travel costs. And after you've decided to buy, monitoring the sale by e-mail saves you even more.


So how do you find an e-PRO?

Look for the e-PRO symbol , or "e-PRO" after the agent's name. 

[See our
About page which also highlights additional complementary and supplemental training/certifications to better serve YOU!]

 

Should you use an e-PRO?   Yes — especially if you're an Internet user. In this fast-paced age, technology has become a necessity. An e-PRO is someone who has recognized and responded to the needs of the new consumer. If you choose an e-PRO, it's a safe bet you'll get the kind of service you want — and need.

 

 Copyright© by Lawrence Yerkes and InternetCrusade® and NATIONAL ASSOCIATION OF REALTORS®.
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No portion of this web site, including graphics or text, may be reproduced without the expressed consent of InternetCrusade® and NATIONAL ASSOCIATION OF REALTORS®.

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