Yerkes Upstate SC Blog
NAR Asks Home Owners: If You Sell It, Will Buyers Come?
As spring approaches, home buyers’ and sellers’ thoughts turn to the real estate market. Today, with the premiere of television advertising spots titled, “Don’t Try This at Home,” the National Association of Realtors® (NAR) encourages home sellers to protect what could be their largest investment by enlisting the help of a professional.
“Selling a home is like climbing Mount Everest,” said Thomas M. Stevens, NAR president and senior vice president of NRT Inc., from Vienna, Va. “If you don’t prepare correctly, you’ll never achieve your goal. Getting a signed contract is like reaching the peak, but that’s only half the journey. Many things can happen on the way back down the mountain. Savvy sellers know to hire a Realtor® to protect their interests and guide them through.”
Home owners who try to sell their home without professional help must overcome a number of hurdles. As mentioned in the TV spots, the obstacles include making the appropriate disclosures, preparing the home for sale, pricing the home appropriately for a dynamic market and, most importantly, attracting qualified, motivated buyers. According to numerous NAR and Google surveys, over 90% of all home buyers used the Internet to look for a home; so it's important that your home can be easily found and is properly presented. (Most buyers used real estate agency and related sites tied into the local MLS databases for which the agencies invest lots of money to insure their 'for sale' properties get viewed.)
Finding an interested buyer is only the first step toward a successful sale. The typical home sale today involves more than 20 steps after the initial contract is accepted to complete the transaction. Consumers can learn more about potential post-contract pitfalls by visiting. [View Pitfalls]
Most home sellers in today’s market recognize the hazards inherent in do-it-yourself home selling, and rely on the expertise of a real estate professional to assist them when they sell their home. The percentage of owners who sell without representation has been trending down and is now at a record low – according to a 2013 NAR National Profile of Buyers and Sellers, only 6% (compared to 13% back in 2005) of recent home sellers sold their home without professional help, and only half of those would do it again.
“Selling a home is a full-time job,” said Stevens. “The average homeowner may sell three or four homes in his or her lifetime; Realtors® can sell hundreds over the course of a career. This experience is invaluable, and it’s part of the reason why home sellers who use a real estate professional can expect to sell their homes for 16 percent more, on average, than sellers who try to do it themselves.”
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